US market expert and technology entrepreneur Volker Straub invests in the PAF and becomes Board Advisor
in PAF | Press

US market expert and technology entrepreneur Volker Straub invests in the PAF and becomes Board Advisor

Darmstadt / West Bloomfield (USA) – The Process Analytics Factory (PAF) has reached another milestone for the current expansion of its Process Mining Tool PAFnow on the American market. On April 1, 2020, technology entrepreneur and US market expert Volker Straub joined PAF as board advisor and investor.

Volker Straub has been living in the USA for 20 years and is active there as an entrepreneur and angel investor. His greatest successes include Secure-24, an SAP-certified provider of cloud business applications, which he founded together with his partner in 2001 and developed into one of the leading cloud providers with around 1,000 employees by the time it was sold in 2018. The company has been listed four times as one of the fastest growing companies in the US business magazine “Inc. 500”. Since 2014 Volker Straub has been investing in technology start-ups with great growth potential.

“At PAF, we consider ourselves very lucky to get Volker Straub on board. He not only knows the American market inside out, but also has extensive experience in scaling technology companies in the area of business applications such as SAP, MS-Dynamics, Oracle, PeopleSoft, JD Edwards or Hyperion Solutions. And this is exactly the starting position PAF is currently in. With his know-how and through his investment, we are in a position to optimally exploit the growth potential on the American market. In addition, we both share the personal assessment that satisfied customers are the best competitive advantage,” says Tobias Rother, founder and CEO of PAF.

“The PAF and I are very much a ‘perfect fit’. I know how to set up sales in the USA and also have the network in the corresponding software environments such as SAP and Co. Anyone who knows the US-specific market peculiarities here has a clear advantage. For PAF, the US market is a huge opportunity simply because of its enormous size. I see up to 80 percent of the total growth here in the long term and I am very pleased to actively accompany PAF on this path. PAF’s market position is certainly unique due to its seamless integration into Microsoft Power BI. The agile mindset of the entire team is also an ideal prerequisite for the upcoming scaling,” says Volker Straub about his joining of PAF and the market potential..
Volker Straub
Volker Straub joined PAF on April 1 as a board advisor and investor.

Volker Straub is now the third member of the Advisory Board of the PAF alongside Helmut Hoffmann and Prof. Dr. Heiner Diefenbach. In this role, he will advise PAF mainly strategically on the next growth steps in the US market.
“Back then, at Secure-24, we founded our own training academy because I love to accompany people in their development steps coming out of their comfort zone. This applies once again to companies like PAF. I simply enjoy seeing a company scale and finding the right people, structures and decisions for this path. The Process Mining Tool PAFnow also inspires me, because in the past, as an entrepreneur, I would often have wished for exactly such a tool, which makes the actual processes completely transparent and enables a direct process optimization via machine learning, workflow automation or RPA”, says Volker Straub about the personal background of his start at PAF.

With Volker Straub, PAF once again sets the course for global growth, which is mainly due to the massive expansion of the North American business. PAF has recently acquired numerous new customers, such as the packaging company Amcor, the energy supplier Fortis and Air Canada. In addition, PAF was selected for the German Accelerator support program in New York, which gives PAF access to a large network of partners and investors in the USA.