Growth on the way to market leadership: PAF appoints Pascal Redaoui as Vice President Finance & Strategy
in PAF | Press

Growth on the way to market leadership: PAF appoints Pascal Redaoui as Vice President Finance & Strategy

Darmstadt / New York (USA), May 26, 2020 – The Process Analytics Factory (PAF) has appointed Pascal Redaoui as Vice President Finance & Strategy effective May 15. The position is being filled against the background of the rapid expansion of the Process Mining software in Power BI PAFnow and the associated internationalization of PAF on its way to becoming the world leader in the Process Mining market.

In his function as Vice President Finance & Strategy, Pascal Redaoui will continuously evaluate market trends and growth opportunities for PAF and take the necessary steps to achieve this goal. This also includes effectively structuring PAF’s finance department and paving the way for further growth in terms of organizational and strategic requirements.

“With his many years of experience in supporting technology companies and start-ups on their way to the United States, we were able to fill the role of Vice President Finance & Strategy perfectly. We expect above-average growth in the current year – despite the corona crisis. Particularly in the American market, we are one of the few companies of German origin that can secure important market shares with additional resources. I am very pleased that Pascal will support PAF in this task. With the increase in personnel, we are well positioned for the strategic decisions around the expected growth in 2020“, says Tobias Rother, founder and CEO of PAF.

Redaoui studied International Business Administration at the Rotterdam School of Management and subsequently started his career at Oppenheimer & Co, Inc. as an analyst in New York. For the past five years, Redaoui has worked as a Technology Investment Banker at Arma Partners in London and New York, where he advised fast growing software companies on capital raising and M&A transactions.

“As a native of the Odenwald region, I am pleased to be able to bring my international M&A experience back home again, so to speak. PAF operates in a highly interesting market and has a unique growth position with its solution. In the future I will carry this position even more strongly to the outside world in order to make PAF’s leading role in this market visible. My knowledge of the technology market in Europe and the United States, and of what is important for a successful subscriber-based business model, will also help me in this respect," said Pascal Redaoui on the occasion of his entry into PAF.
Pascal Redaoui
Pascal Redaoui starts as Vice President Finance & Strategy at PAF

Pascal Redaoui will support the PAF from Darmstadt and New York in the future. The passionate diver and half-marathon runner is at home all over the world in his private life as well as in his professional life. “For me it is always about taking the next step, applying and expanding my knowledge. This applies to my hobby as a globetrotter as well as to my professional life. At PAF I find a super-international team and the opportunity to grow personally and professionally together with PAF”, says the 29-year-old about his personal reasons for joining PAF.

What is PAFnow?

PAFnow is a Process Mining software completely integrated in Microsoft Power BI and Microsoft Office 365 for the analysis, visualization, and optimization of almost any process. This gives PAF a unique selling point and a competitive advantage: 97 percent of the Fortune 500 companies already use Microsoft Power BI.