Marketing Manager - USA (M/F/X)

Ann Arbor, USA

We are the Process Analytics Factory (PAF)! Since 2014 we have made it our mission to revolutionize and democratize Process Mining. Why? Easy! At PAF we like to help people. We like to make their life’s easier and help them go home on time. We help eliminate the biggest business problems once and for all. We empower our customers as users and process experts. Companies around the world bet on PAFnow and our team.
We’re a fast-growing company but still a startup at heart. That means more than a fruit basket and flat hierarchies. We believe that power and true creativity lies in diversity and inclusion. New ideas paired with experience move us forward.

We want to work with you. We want to grow with you. We want to reimagine Process Mining with you. Join us and shape the digital business of the future!

What you’ll do

  • Deploying successful marketing campaigns from ideation to execution (especially email)
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

What we’re looking for

  • BSc/MSc degree in Marketing or related field
  • 3+ years’ experience in marketing and measuring and managing campaign performance.
  • Experience with email campaigns, online marketing, including social media and content marketing
  • Experience of developing SEO presence through strong in-house operations, technical SEO, user engagement, outreach, partnerships & content marketing strategies
  • Experience in setting up and optimizing Google Adwords campaigns
  • Solid knowledge of website analytics tools (e.g. Google Analytics) and CRM systems (e.g. Microsoft Dynamics)
  • Excellent writing skills
  • Creative thinker who will be able to come up with new and original ideas
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Perks & Benefits

  • Competitive salary
  • 100% Health and Dental insurance
  • Remote working all year round
  • Part of a rapidly growing industry – Process Mining
  • Part of a start-up with large upside potential
  • An innovative and exciting culture
  • An opportunity to gain experience in many different roles quickly due to the start-up nature of the business
  • An opportunity to develop with Process Mining thought leaders and experiences sales leaders

PAF is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

PAF is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. PAF’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

Marketing Manager - USA (M/F/X)