Privacy policy

We take the protection of your personal data very seriously. We treat your personal information confidentially and in accordance with the rules of data protection laws and this privacy statement.

The use of our website is usually possible without providing personal information. If personal information (for example name, address or email addresses) is collected, this will, if possible, always be on a voluntary basis. This data will never be shared with third parties without your explicit consent.

We draw your attention to the fact that data transmission over the internet (e.g. when communicating by email) may involve gaps in security. Therefore, a complete data protection against third partie access is not possible.

Data collection on our website

Cookies

Our webpages often use so-called Cookies which help us to make our website more user-friendly, more effective and safer. Cookies are small text files which your internet browser files and stores on your computer. However, cookies do not install programs on your computer, nor do they contain viruses or cause any damage whatsoever.

Most of the cookies we use are so-called “session cookies” which are automatically deleted at the end of your visit. Other cookies remain on your terminal device until you delete them manually. Those cookies allow us to recognize your browser upon your next visit.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behavior) are stored, these are treated separately in this privacy policy.

You can delete individual cookies or the entire cookie inventory. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on the provider of your browser, you will find the necessary information under the following links:

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites:

Essential cookies
The required cookies are necessary for the basic functionality of the website, for example, session cookies for the transmission of the website, authentication cookies and security cookies. Our website cannot function properly without these cookies.

Statistics Cookies
Statistics cookies help us understand how you interact with our website by collecting and reporting information anonymously.

Marketing Cookies.
Marketing cookies come from outside companies (third party cookies) and are used by us to collect information about your use of our websites across websites to create targeted advertisements for you. These enable personalized online ads and advanced analysis and evaluation options about our target group and user behavior.

Server-Log-Files

The provider assigned with the hosting of the site, automatically collects and stores information transferred to the server from your internet browser in the Server-Log Files.

These are:

  • IP address (anonymized)
  • Browser type and version
  • Utilized operating system
  • Referrer URL (website from which you are visiting)
  • Hostname of the accessing computer
  • Time of your access

These data cannot be connected to specific persons. A combination of this data with other data sources will not be made.

This is only information that does not allow any conclusions about your person. This information is technically necessary to correctly deliver the contents of web pages requested by you and is mandatory when using the internet. Anonymous information of this kind is statistically evaluated by us, to optimize our Internet appearance and the technology behind it.

We reserve the right to check the authenticity of this information afterwards, if concrete indications of illegal activities come to be known.

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.

Registration on our Website

When registering to use our personalized services, we process and store the following personal data:

  • First and last name (mandatory field)
  • E-mail (mandatory field)
  • Password (mandatory field)
  • Company name
  • Function / Field of activity
  • My interest in PAF / PAFnow
  • Phone number

If you are registered with us, you can access content and services that we offer to registered users only. Registered users also have the option of changing or deleting the data specified during registration at any time. Of course, we also provide you with information about the personal data we hold about you at any time. We are happy to rectify or delete these at your request, as far as no statutory storage requirements preclude. To contact us in this context, please use the contact details given at the end of this Privacy Statement.

The processing of the data entered in the contact form is based on the consent of the user pursuant to Art. 6 para. 1 lit. a DSGVO and pursuant to Art. 6 para. 1 lit. f DSGVO the legitimate interest of PAF. If applicable, the request can also be understood as a pre-contractual measure (Art. 6 para. 1 lit. b DSGVO).

Contact Form

If you send us inquiries via the contact form, your data from the inquiry form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

Specifically, when you contact us, we process and store the following personal data:

  • First and last name (mandatory field)
  • Company (mandatory field)
  • E-mail (mandatory field)
  • Country (mandatory field)
  • Subject (mandatory field)
  • Your request (mandatory field)
  • Phone number

The processing of the data entered in the contact form is based on the consent of the user pursuant to Art. 6 para. 1 lit. a DSGVO and pursuant to Art. 6 para. 1 lit. f DSGVO the legitimate interest of PAF. If applicable, the request can also be understood as a pre-contractual measure (Art. 6 para. 1 lit. b DSGVO).

Newsletter

For the delivery of our newsletter, we collect personal data that are transmitted to us via an input mask.For an effective registration, we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the “double opt-in” procedure. For this purpose, we log the registration for the newsletter, the sending of a confirmation email and the receipt of the response requested herewith.

Based on your explicit consent (Art. 6 para. 1 lit. a DSGVO), we will regularly send you our newsletter or similar information by e-mail to your specified e-mail address.
You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future. You will find a link to this effect in every newsletter. In addition, you can also unsubscribe directly on this website at any time or inform us of your revocation using the contact option provided at the end of this privacy policy.

Analysis tools and marketing

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc.,1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. The operator of the website has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising.

IP Anonymization

We enabled the IP-anonymization feature for this website. Therefore, Google shortens your IP address within EU member states or other signatories of the agreement on the European economic area before transmitting it to the US. Only in exceptional cases the full IP address is sent to a Google server located in the US and is then shortened there. On order of the operator of this website, Google will use this information to evaluate the use of this website, to compile reports on the website activity and to render other services related to the use of this website and the internet in general. The Ip address transmitted by your browser will not be brought together with other Google data.

Browser Plugin

You can disable the storing of these cookies in the settings of your browser-software; however, we want to point out, that you then might not be able to use all features of our website fully or correctly. Furthermore, you can prevent the capture of data generated by the cookie and related to your use of the website (including your IP address) by Google and the further processing of this data by Google by downloading and installing the browser-plugin available here: Download

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link.
Disable Google Analytics. An opt-out cookie will be set that will prevent your data from being collected during future visits to this website.

You can find more information on how Google Analytics deals with user data in the privacy policy of Google.

Contract Data Processing

We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Tag Manager

This website uses the Google Tag Manager. Through this service, website tags can be managed via an interface. The Google Tag Manager itself does not set cookies but only tags and does not collect any personal data. The service provides for the triggering of other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

Google Ads Conversion Tracking

Our website uses Google Ads conversion tracking. The operating company of the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an ad placed by Google, Google ADs will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies usually expire after 30 days and are not intended to identify you personally.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

The storage of “conversion cookies” is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find more information about data processing by Google in the Google privacy policy. There you can also change your personal privacy settings in the Privacy Center.

Google Ads Remarketing

In addition to Google Ads Conversion, we use the Google Ads Remarketing application. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when they visit websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google’s remarketing function.

The storage of “remarketing cookies” is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

You can find more information about data processing by Google in the Google privacy policy. There you can also change your personal privacy settings in the Privacy Center.

Mautic

We use the open source marketing automation tool Mautic on our website. This analysis and tracking software allows us to assign and store usage data (e.g. browser used, last page visited, length of stay). The storage of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. The collected data is used to provide you with individual information on this basis, which has been identified as particularly relevant based on the analysis. In addition, we use the data to individualize our marketing activities, such as mailings, and to better target them to the interests of each individual user. We will not send you mailings without your consent, nor will we otherwise initiate contact without prior permission.

Mautic is hosted on a virtual server rented by us in Germany. There is no transfer of data to third parties. Primarily, the anonymous user profiles are used to find out which topics of our online offer are interesting for our visitors.

If you have subscribed to a newsletter, we merge the information from your usage behavior on the website with the data from the newsletter subscription. We also analyze whether our emails are opened and which links our users click on. We use this data to improve the emails you receive from us and the services we provide. It also helps us evaluate the success of individual measures.

Mautic usage may include the following:

  • Website analytics
  • Email marketing and campaigns
  • Landing pages

Mautic captures technical events (such as page views or reading an email) using the following techniques:

Counting pixels
In order to detect whether, for example, an email has been opened, Mautic uses so-called counting pixels (tracking pixels). Through these, a small graphic is loaded from the provider’s server, which has previously been assigned to an individual user profile.

Personalized web links
In order to recognize, for example, whether a user calls up a link from an e-mail, Mautic adds a unique identifier to these links, which has previously been assigned to an individual user profile.

Cookies
Cookies are unique identification numbers that Mautic stores on the user’s device when the website is visited for the first time and assigns to an individual user profile. This makes it possible to recognize the user when he or she visits the website again at a later time. These are so-called “first-party cookies”, which can only be set and evaluated by us.

IP address
The IP address currently used by website visitors is transmitted to us each time they visit our website. With the help of a special plugin for Mautic developed to comply with the DSGVO, among other things, your IP address is anonymized in the user profile and in the associated database. In particular, Mautic is set in such a way that the IP addresses are not stored in full, but 2 bytes of the IP address are set to 0 (Ex: 87.138.0.0). In this way, an assignment of the shortened IP address to the calling computer is no longer possible.

The data collected in this process is:

  • the activity on our website
  • the number of page views and dwell time of the website visitor
  • the click path of the respective visitor
  • downloads of files provided via the website
  • visits to landing pages
  • openings of e-mails from newsletters and campaigns

In the context of a registration on the website or the download of a whitepaper, the provider collects through the use of Mautic

  • Personal contact data (such as first name & last name)
  • Business contact data (company name, business email address, country, phone number, concerns).

The released data is clearly recognizable for the user by filling out a form. It is marked which data is necessary to submit the form.

Mautic is only used if you have expressly given your consent to the use of “marketing cookies” as part of the initial use of our website. You can revoke this consent at any time. To do so, please contact datenschutz@pafnow.com. In this case, all tracking data collected by means of Mautic will be deleted immediately.

Facebook Pixel

Our website uses “Facebook Pixel”, which was developed by Facebook, Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)(“Facebook”). This functionality is an advertising cookie that allows us to store the behavior of users who clicked on a Facebook Ad and were then redirected to the website of the relevant provider. The effectiveness of Facebook Ads can then be assessed for statistical and reasons and for market research purposes, which based on this can in turn be used to improve future marketing measures.

The collected data is anonymous for us as the operator of this website, we can not draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy. This may allow Facebook to serve ads on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media.

LinkedIn Insight Tag

Our website uses the conversion tool “LinkedIn Insight Tag” from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of the following data, among others: IP address, device and browser properties, and page events (e.g. page views). This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share personal data with the PAF, but provides anonymized reports on website audience and ad performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. PAF can use this data to display targeted advertising outside of its website without identifying you as a website visitor. For more information on data protection at LinkedIn, please refer to LinkedIn privacy policy.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To disable the Insight tag on our website (“opt-out”) click here.

Social plugins and other tools

Facebook-Plugins (Like-Button)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the “Like button” (“Like”) on our page. An overview of the Facebook plugins can be found here.

When you visit our pages, the plugin establishes a direct connection between your

browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see the privacy policy of Facebook.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Twitter

Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. In the process, data is also transferred to Twitter. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter.

For more information, please refer to the privacy policy of Twitter at this link.

LinkedIn

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. If you click the “Recommend Button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information on this, please refer to the privacy policy of LinkedIn.

XING

Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing XING functions is called up, a connection to XING servers is established. As far as we are aware, no personal data is stored in the process. In particular, no IP addresses are stored or usage behavior evaluated.

For further information on data protection and the XING Share button, please refer to the XING privacy policy at this link.

YouTube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established.

This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

For more information on the handling of user data, see the privacy policy of YouTube

GoToWebinar

In order to be able to conduct webinars via the Internet, we use the GoToWebinar software solution from LogMeIn, Inc. 333 Summer Street, Boston, MA 02210 USA. LogMeIn, Inc. is the data controller for the provision of this service and the associated data processing. LogMeIn’s privacy policy can be found here.

To register for our free webinars, we submit your first name, last name, and email address to LogMeIn, Inc.

For registration to our paid webinar “PAFnow In A Day Training”, the transmission of additional data is necessary for invoicing purposes, such as company name, address and tax number of the company.

The processing of your data is based on your consent (Article 6(1)(a) DSGVO). For the execution of the webinar, an encrypted connection is established between you and the organizer of the webinar. The webinars are regularly recorded in order to make them available on the PAF website for later retrieval. Questions and related answers asked by participants during the seminar are also recorded and played back when the webinar is later retrieved. Statistical data is collected during and after the webinar is conducted. If you participate in a webinar, in addition to your registration data, we receive information about the duration of participation, interest in the webinar, questions asked or answers given for the purpose of further customer support or to enhance the user experience.

Use of Script Libraries

In order to display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as Google Webfonts on this website. Google Web Fonts are transferred to your browser’s cache to avoid multiple loads. If the browser does not support Google Web Fonts or prevents access, content will be displayed in a standard font.

Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible - but currently also unclear whether and for what purposes - that operators of such libraries collect data.

The privacy policy of the library operator Google can be found here this link

Google reCaptcha

This website uses Google’s reCaptcha service to determine if a human or computer makes a specific entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: the IP address of the device used; the website you visit with the embedded captcha; the date and duration of the visit; the identification data of the Browser and operating system used; Google account, if you’re logged in to Google; mouse movements on the reCaptcha surfaces; and tasks that require you to identify images. The legal basis for the described data processing is Article 6 (1) (f) of the General Data Protection Regulation. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated input (attacks).

Google Maps

This website uses Google Maps API to display geographic information visually. Diese Webseite verwendet Google Maps API, um geographische Informationen visuell darzustellen. When using Google Maps, Google also collects, processes and uses data about the use of map features by visitors. For more information about Google’s data processing, please refer to the Google Privacy Notice. There you can also change your personal privacy settings in the privacy center.

For detailed guidance on managing your own data in relation to Google products, visit this link

Information on data processing procedures

With this statement we inform you about the processing of your personal data by the for and the rights to which you are entitled under data protection law.

Data security

SSL-Encryption

For reasons of safety and to protect confidential content transmitted to us like inquiries you send to us as the website operator, we use SSL-encryption. An encrypted connection is indicated by a lock symbol in your browser line and the switch from “http://” to “https://” in your address bar.

When SSL-encryption is enabled, the data you transmit to us cannot be read by third parties.

Categories of personal data which are processed at PAF

Personal data means any information relating to an identified or identifiable natural person that is actively communicated to Process Analytics Factory.
This includes:

  • Contact data as well as comment data of contractors (interested parties or customers) as well as external service providers (partners), such as first name, last name, date of birth, e-mail address, address, country, job title, telephone number, fax number, company, products used by PAF as well as other data that you provide to PAF in the context of contacting PAF by passing on a business card, sending by e-mail or registering on one of its websites, in particular the free text fields in the contact forms or in comment functions on the blog. Personal data of a concerned prospective customer, customer or partner may be processed for the execution and termination of a contract. In the contract initiation phase, the processing of personal data is permitted for the preparation of offers, the preparation of purchase requests or for the fulfillment of other requests of the interested party directed towards the conclusion of a contract. Interested parties may be contacted during the contract initiation phase using the data they have provided. Any restrictions expressed by the interested party must be observed. The processing of any data beyond this for processing requires the express consent of the customer, partner or interested party.

  • Application and employee data that you send to PAF with your online application. For the employment relationship, the personal data may be processed that are required for the establishment, implementation and termination of the employment contract. When initiating an employment relationship, personal data provided by applicants may be processed at the PAF. After rejection, the applicant’s data must be deleted, taking into account deadlines under the law of evidence, unless the applicant has consented to further storage for a subsequent selection process. If it is necessary to collect further information about the applicant from a third party during the initiation of the employment relationship or in the existing employment relationship, the respective national legal requirements must be taken into account. In case of doubt, the consent of the person concerned must be obtained.

Purpose of the processing of the data

Personal data is only collected if you provide it to PAF of your own accord. PAF processes personal data for the purpose of carrying out application procedures and executing contracts. No personal data is collected beyond this. Any processing of your personal data beyond the scope of the legal permission will only be carried out on the basis of your express consent.

Transfer to third countries

In the context of contract implementation, processors may also be located outside the European Union or the European Economic Area and therefore not have a level of data protection equivalent to EU data protection law.

Duration of data storage

We delete personal data as soon as it is no longer required for the aforementioned purposes. In this context, personal data may be retained for the period during which claims can be asserted by us or against our company (statutory limitation period of three or up to thirty years).

Technical and organizational data protection

PAF takes the organizational and technical measures appropriate to the respective protective purpose in order to protect the information provided from misuse and loss. Organizational measures refer to the framework conditions of the data processing operation. They include rules, specifications and instructions for action that serve to ensure that employees comply with data protection laws. Technical measures relate to the data processing operation as such. They refer to all measures that can be implemented physically, for example by installing user accounts that are password-protected. Data is stored in a secure operating environment. Every PAF employee is committed to and instructed in data protection and confidentiality. In the event that a subcontractor is commissioned, an agreement on commissioned data processing is concluded with the respective supplier.

Data protection rights

Data subject rights

You can request information about the data stored about you at the address below. In addition, you may, under certain conditions, request the correction or deletion of your data. You may also have the right to restrict the processing of your data and the right to receive the data you have provided in a structured, common and machine-readable format. You have the right to object to the processing of your personal data. If we process your data to protect legitimate interests, you can object to this processing if reasons arise from your particular situation that speak against the data processing.

Right of Access, Deletion, Blocking

You have the right to receive information about the collected data regarding your person, their source, their receiver and the reason for their processing as well as the right to correct, block or delete this data at any time. For further information on personal data, please contact our data protection officer. The contact details can be found at the bottom.

Revoking Advertising-Mails

We hereby expressly object to the use of contact data published under the obligation to provide a masthead for sending unsolicited advertising and informational material. The operators of this website reserve the express right to take legal action in the case of the unsolicited receipt of promotional material, such as spam emails.

Responsible party in the sense of data protection law

The responsible party for data processing on this website is:.

Process Analytics Factory GmbH
Rosengartenstraße 19
64665 Alsbach-Hähnlein
Germany

Contact:
Telefon: +49 6151 8507741
E-Mail: info@pafnow.com

Contact details of the data protection officer
You have the option of contacting a data protection supervisory authority with a complaint as well as our data protection officer:
Jonathan Plettenberg
datenschutz@pafnow.com

Change of our Privacy Policy

We reserve the right to change this Privacy Policy from time to time to ensure that it complies with current legal requirements or to implement changes to our services in the Privacy Policy, for example, when introducing new services. If you revisit our website after such changes, your visit will be subject to the new privacy policy.

This privacy policy was created with the help of eRecht24 and activeMind

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