Webcast: “Baseball’s Data Revolution - Lessons for Internal Audit”
Interview with Brian Mensink (KPMG US)
Author: Katharina Laumann, PR Manager and Editor at PAF
Since the early 90’s data has had a huge impact on baseball and has transformed the league on all levels. In a similar fashion data is now transforming the business world. But how can we transform the best practices and insights from the field to useable knowledge in business areas such as internal audit?
In the upcoming live webcast with Brian Mensink (KPMG, US) and Daniel Hughes (PAFnow) on Wednesday, 25 August 2021, you will gain key insights into how you can use the baseball sabermetrics approach to strategically align your internal audit processes and support them with Process Mining.
Brian Mensink has 25 years of experience working in both KPMG’s internal and external audit practices. He is currently leading an initiative to leverage advanced data and analytics tools such as Process Mining to “reimagine” internal audit and Sarbanes-Oxley compliance activities. Brian also has practical experience playing baseball as a pitcher in the Philadelphia Phillies minor league system. We talked to Brian Mensink about the upcoming webcast, data, baseball, auditing, Process Mining, and how all these topics are connected.
Get all the latest news about PAFnow and Power BI, find out what events and webinars are coming up, get helpful videos, etc. >> Register here
1. Hello Brian Mensink, could you briefly introduce yourself to our readers?
I am a partner with 25 years of experience working both in KPMG’s internal and external audit practices. Currently, I am leading KPMG’s initiative to leverage advanced data & analytics tools such as Process Mining to “reimagine” internal audit and Sarbanes-Oxley compliance activities. Prior to joining KPMG, I was a pitcher in the Philadelphia Phillies minor league system. I am blessed with an incredible family – a wife and three kids who keep me busy coaching baseball, fishing, waterskiing, and traveling.
2. You’ve worked in the field of audit for over 25 years, what is it that draws you to Process Mining and other advanced data analytics tools and how do you use them to “reimagine” internal audit?
I believe data & analytics tools, including Process Mining, available to internal audit departments have evolved to the point where we can, and should, expect some dramatic improvements in the way Internal Audit monitors risk and carries out compliance activities. It’s time to start expecting more from data & analytics programs and to become part of driving that change.
3. How does baseball relate to that?
In every game in Major League Baseball, there are over 7 terabytes of data generated capturing everything from the velocity and spin rate of pitches to the exit velocity, launch angle and distance of batted balls. Virtually everything that happens on the baseball field is being recorded and analyzed in some way. Data is being used in ways that has fundamentally changed the very way teams approach the game – from the way players are positioned on the field and pitch selection, to how organizations go about drafting and developing players – even the way we watch the games on TV.
So, what’s really driving baseball’s Data Revolution? After all, data & analytics is not a new concept to baseball. It’s been around almost since baseball was invented with statistics being tracked on the back of baseball cards and eventually being brought more mainstream with the movie and book “Moneyball.” However, the recent proliferation of data & analytics and its impact on organizations and the game itself appears to be something quite different and fundamental. If we can start to understand how successful baseball teams are driving these changes, perhaps there are lessons for how and why internal audit needs to drive change, as well.
4. What should attendees expect from the webinar and what do you look forward to the most?
Attendees can expect to hear several baseball anecdotes highlighting how baseball’s Data Revolution has driven fundamental changes in the way successful baseball organizations operate. The key takeaways, however, extend far beyond baseball and provide a roadmap for how Internal Audit can embrace cutting edge data & analytics tools like Process Mining to drive fundamental changes that will not only pave the way for dramatically enhanced levels of assurance and valuable insights, but will also position Internal Audit as a key strategic advisor to the business. I believe the data & analytics tools available to internal audit departments have evolved to the point where we can, and should, expect some dramatic improvements in the way Internal Audit monitors risk and carries out compliance activities. It’s time to start expecting more from data & analytics and to be part of driving the change - I look forward to that discussion.
Thank you, Brian Mensink!